Before a trend takes shape, forward-looking analysis using financial indicators can help identify potential signals of business change. Development trend indicators analyze historical trends through continuous data and provide a reference for financial forecasting. This methodology is also showing new characteristics in technological applications, such as the emphasis on multimodal integration and self-supervised learning in the development of AI large-scale models. In this era of information overload, companies possess massive amounts of financial data, and extracting valuable information from it is a challenge for many financial analysts. By analyzing long-term trends, we can identify potential problems or opportunities in business operations, thereby making more informed decisions.
Indicator Analysis
Total Asset Growth Rate
The total asset growth rate is the ratio of the company's total asset growth this year to the total assets at the beginning of the year. It measures the growth of the company's asset size during the period, reflecting the degree of expansion in the overall scale of the company's operations. The higher this indicator, the faster the company's asset scale expands within an operating cycle, and the greater the company's future development potential. However, attention should be paid to the relationship between the quality and quantity of asset expansion to avoid blind expansion.
The formula for calculating the growth rate of total assets is: Total Asset Growth Rate = (Current Year's Total Asset Growth Amount / Beginning-of-Year Total Assets) × 100%
Profit Growth Rate
The profit growth rate is the ratio of the current year's net profit growth to the beginning-of-year net profit. It reflects changes in profits, but the reasons for these changes must be further analyzed.
The formula for calculating the profit growth rate is: Profit Growth Rate = (Current Period Net Profit - Previous Period Net Profit) / Previous Period Net Profit × 100%.
Sales Revenue Growth Rate
The sales revenue growth rate is the ratio of the current year's sales revenue growth to the previous year's sales revenue. This indicator measures a company's operational development capability from the perspective of sales revenue expansion and can be analyzed in conjunction with market share indicators.
The formula for calculating the sales revenue growth rate is: [Sales Revenue Growth Rate = Current Period Sales Revenue - Previous Period Sales Revenue × 100%]
Return on Assets (ROA)
Return on Assets (ROA) is an indicator that measures the efficiency with which a company uses its assets to generate profits. It is calculated by dividing net profit by total assets. A high return on assets (ROA) indicates that a company's assets are used efficiently, effectively converting invested capital into profits. The trend of ROA can reflect the company's management capabilities in asset management and the overall operating condition of the company. It's important to note that ROA varies significantly across different industries; therefore, comparisons should be made in the context of the industry.
Current Ratio
The current ratio is the ratio of a company's current assets to its current liabilities, a crucial indicator of its short-term solvency. It is calculated by dividing current assets by current liabilities. A high current ratio indicates sufficient current assets and strong short-term solvency; a low current ratio may indicate short-term debt pressure. The trend of the current ratio helps management understand the company's financial health and take appropriate measures to improve liquidity.
Cash Flow
Cash flow refers to the inflow and outflow of cash within a company over a specific period, and is an important indicator of a company's financial condition. Cash flow is divided into operating cash flow, investing cash flow, and financing cash flow. Operating cash flow reflects the cash inflows and outflows generated from the company's daily operations, reflecting the profitability and cash generation capacity of the company's core business. Investing activities cash flow refers to the cash inflows and outflows of a company in investing in assets, purchasing equipment, etc., reflecting the company's investment strategy and capital expenditure. Financing activities cash flow refers to the cash inflows and outflows of a company raising funds through borrowing, issuing stocks, etc., reflecting the company's financing capacity and capital structure.

Revenue and Profit Growth Trends
Revenue and profit are direct indicators of a company's profitability.
- Revenue growth rate: Usually used to measure the speed of a company's expansion in the market. Sustained revenue growth indicates that the company's products or services are popular in the market.
- Profit growth rate: Depends not only on revenue growth but is also closely related to factors such as cost control and operational efficiency. Ideally, the profit growth rate is higher than the revenue growth rate, demonstrating the company's cost management capabilities.
- Year-on-year changes in the growth rate can reveal a company's performance and competitiveness in the market.
- Sudden growth or decline requires further analysis of the specific reasons, such as market changes, policy impacts, or strategic adjustments by the company.
Conclusion
Trend analysis is a crucial part of corporate financial management. Through in-depth analysis of various financial indicators, companies can identify potential risks and opportunities, thereby formulating more effective strategies. Mastering these financial indicators can help companies remain competitive in a fiercely competitive market environment.